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Packaging

Kith for Backbone Pro

Kith for Backbone Pro is a love letter for those of us who truly appreciates sophistication, design and attention to detail. We embraced a minimalist approach to the outer packaging so the product could truly shine. A clean, intentional exterior sets the tone, while each layer inside adds to the experience, creating a progressive reveal that builds anticipation and makes unboxing feel special.

Backbone Krithmas 2025. Sean Missal for ID/CMF; Jaiman Khaira for Brand Partnerships; Jamie Parkhurst for Creative.

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