Packaging System

After our acquisition from Logitech, I led packaging graphics for ASTRO Gaming. At our peak, we evolved to have three different product lines with room to grow even further – Aspirational, Tournament and Lifestyle. In order to reflect this growth, we needed to develop a packaging system that represented our target audience for each line, all the while maintaining our core DNA.

Our Aspirational products introduced simple silhouettes and fun colors to relate to a younger audience. Packaging reflected and celebrated the CMF with shades of each product color. The Tournament Line packaging used darker background colors such as Midnight Black to set a stage for our flagship products – an homage to our core gamers, many of whom used ASTRO products for competition. Last, ASTRO's Lifestyle line showcased the brand itself with a bold use of the hazard pattern – a main component of ASTRO's DNA from its inception.

ASTRO Gaming 2022