Campaign

For this Valentine's Day campaign post, I wanted to create something cheeky and playful that specifically featured our products. When I think of Valentine's Day, the candy hearts with their charming messages always come to mind. Playing around with the ABXY and PlayStation buttons ultimately led to a couple of endearing words. A few intentional rotations of the Backbone controller created a shape we're all too familiar with. And lastly, coming up with fun captions made this a sweet project to complete.

Backbone. Valentine's Day 2024.