Campaign, Packaging & Retail

Backbone x Call of Duty® Warzone™ Mobile

For the highly anticipated mobile game release, Backbone teamed up with Activision to release limited-edition packaging featuring exclusive perks and tokens for Call of Duty players. Packaging design featured exclusive Key Art and characters from the game. We also developed a brand tool kit for our retail production team to create a variety of in-store displays. Lastly, we developed a social campaign to promote the partnership and coincide with the game release.

Backbone x Activision. 2024. Extended team includes Robin Marich for Art Direction.